Know about the Elastic Ropes manufacturing of India

S.V. Parikh

Helping businesses since 1920

According to our concept, customer value is a complex and difficult-to-define concept. Based on the review on customer value literature, it has been reflected that the difficulty and the complexity of the customer value concept may be caused by the following aspects:


The nature: We understand that the complexity and the difficulty of customer value may stem from the characteristics or the nature of customer value is described as: idiosyncratic (subjective, personal preference), dynamic (changes over time), interactive (between subject and object), situational, and the experience of using or consuming a product.


The Dimensions and Types: We define three dimensions of customer value which describe the properties of customer value: 1) extrinsic versus intrinsic, 2) self-oriented versus otheroriented, 3) and active versus reactive. Based on these dimensions, we describe eight types of customer value: efficiency, excellence, status, esteem, play, aesthetics, ethics, and spirituality.


The level of abstraction: We believe that customer value involves both higher and lower level of abstraction. At a higher level of abstraction, customer value is all about customer perception, experience, or even customer personal values. At a lower level of abstraction, customer value is about the attributes or characteristics of products and services which we can supply to them.


The forms: According to our knowledge, customer value involves two basic forms: trade-off and non trade-off. Customer value can be described as a trade-off between benefits and sacrifices. Customer value can also be described in a non trade-off form, where customer value is the fulfilment of goals, needs, or wants through the consequences of using or consuming our products or services.


The contents: Team SVP thinks that customer value consists of product leadership, customer intimacy, and process excellence, where these elements, we would like to fulfill through our product, our service, and our customer relationship.



Team S.V.Parikh

With more than 40 years of experience

He is a Managing Director of the company with 40 years of experience and defines the processes of the organisation.
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Mr.A.K.Master

Mr. Advait K. Master is the Managing Director of the company. The commerce graduate from the South Gujarat University, had joined the company in the year 1978 as an Administrator. With his hard working nature, very soon he gathered the thorough knowledge of the manufacturing and other aspects of the production. With his dedicated work, he became the Managing Director of the company in the year 1990. After his control on the company as an MD, company started to grow with up moving vertical line in the company progress chart. Under his guidance, today company is manufacturing more than 20 different types of Elastic Cords and different types of laces. His aim is to manufacture various types of Elastic Cords and laces with best quality and to supply it to the various companies in India as well the other countries. He is already walking on the path to achieve his goals.

Mr.A.K.Master

Managing Director

With more than 10 years of experience, she handles company administration and client relationship.
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Shruti B. Sheth

Mrs. ShrutiSheth has completed her Bachelor of Business Administration (BBA) and later, Master of Business Administration (MBA) with Finance as a major subject from Seventh Day Advantist College, Surat. Daughter of Mr. A.K.Master, she became familiar with the company production from her childhood. At present she is looking after the company Administration and Public Relationships. A very caring lady, she radiates warmth and affection among the employees of the company.

Shruti B. Sheth

Chief Administrator

Practiceionair Digital Marketer, with more than 10 years of experience, he takes care of online presence of the company.
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Bhautik Sheth

Bhautik Sheth is looking after online marketing activity of S.V.Parikh & Co. He has more than 10 years of experience in corporate marketing and digital marketing. Founder of iVIPANAN Digital Marketing Services, he makes sure for better visibility on the internet to the clients.

Bhautik Sheth

Digital Marketing Head